مرکز منطقه ای اطلاع رساني علوم و فناوري - Reverse auctions for relationship marketers

Title of article :

Reverse auctions for relationship marketers

Author/Authors :

Shawn P. Daly، نويسنده , , Prithwiraj Nath، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

157

To page :

166

Keywords :

reverse auctions , Relationship marketing , Procurement

Journal title :

Industrial Marketing Management

Serial Year :

2005

Journal title :

Industrial Marketing Management

Record number :

255225

Link To Document :