Title of article :
A dominant product-dominant country framework of industrial export segmentation
Author/Authors :
Mahesh N. Shankarmahesh، نويسنده , , Howard W. Olsen، نويسنده , , Earl D. Honeycutt Jr.، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Pages :
8
From page :
203
To page :
210
Keywords :
Country-based competence , Product competence , Macro-segmentation , segmentation
Journal title :
Industrial Marketing Management
Serial Year :
2005
Journal title :
Industrial Marketing Management
Record number :
255230
Link To Document :
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