مرکز منطقه ای اطلاع رساني علوم و فناوري - Examining important relationship quality constructs of the focal sponsorship exchange

Title of article :

Examining important relationship quality constructs of the focal sponsorship exchange

Author/Authors :

Francis J. Farrelly، نويسنده , , Pascale G. Que ster، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

211

To page :

219

Keywords :

Sponsorship , relationship , Trust , Commitment , Satisfaction

Journal title :

Industrial Marketing Management

Serial Year :

2005

Journal title :

Industrial Marketing Management

Record number :

255231

Link To Document :