مرکز منطقه ای اطلاع رساني علوم و فناوري - Perceptions of sales force automation: Differences between sales force and managemen

Title of article :

Perceptions of sales force automation: Differences between sales force and managemen

Author/Authors :

Stephan F. Gohmann، نويسنده , , Jian Guan، نويسنده , , Robert M. Barker، نويسنده , , David J. Faulds، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

337

To page :

343

Keywords :

Sales force automation , Micromanagement , Acceptance of information technology

Journal title :

Industrial Marketing Management

Serial Year :

2005

Journal title :

Industrial Marketing Management

Record number :

255243

Link To Document :