Title of article :
Sales force technology usage—reasons, barriers, and support: An exploratory investigation
Author/Authors :
Richard E. Bue hrer، نويسنده , , Sylvain Senecal، نويسنده , , Ellen Bolman Pullins، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
sales , Sales technology , Sales force automation (SFA) , Customer Relationship Management (CRM)
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management