• Title of article

    Marketing in the emerging era of build-to-order manufacturing

  • Author/Authors

    Arun Sharma، نويسنده , , Peter LaPlaca، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2005
  • Pages
    11
  • From page
    476
  • To page
    486
  • Keywords
    Marketing , Build-to-order , Manufacturing process
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2005
  • Journal title
    Industrial Marketing Management
  • Record number

    255256

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255256