A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies—South Korea and Taiwan

Julian Ming-Sung Cheng، نويسنده , , Charles Blankson، نويسنده , , Paul C.S. Wu، نويسنده , , Somy S.M. Che، نويسنده ,

روزنامه با شماره پیاپی سال 2005

11

504

514

International brands , Case Studies , Business growth , Newly industrialized economies , Stage models

Industrial Marketing Management

2005

Industrial Marketing Management

255259