مرکز منطقه ای اطلاع رساني علوم و فناوري - Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?

Title of article :

Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?

Author/Authors :

Michael Beverland، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

577

To page :

589

Keywords :

Flexibility , CONFLICT , Relationship adaptation , Case Studies

Journal title :

Industrial Marketing Management

Serial Year :

2005

Journal title :

Industrial Marketing Management

Record number :

255267

Link To Document :