Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations

oscar Gonzalez-Benito، نويسنده , , Javier Gonzalez-Benito، نويسنده ,

روزنامه با شماره پیاپی سال 2005

33

797

829

Cultural/attitudinal market orientation , Operational/behavioural market orientation , Subjective performance , Production andoperations perspective , Objective performance

Industrial Marketing Management

2005

Industrial Marketing Management

255286