مرکز منطقه ای اطلاع رساني علوم و فناوري - Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs

Title of article :

Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs

Author/Authors :

Stefan Wengler، نويسنده , , Michael Ehret، نويسنده , , Samy Saab، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

103

To page :

112

Keywords :

Key account management , Relationship marketing , implementation , Customer relationship management , Market orientation

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255303

Link To Document :