Title of article :
New product announcements as market signals: A content analysis in the DRAM chip industry
Author/Authors :
Wybe T. Popma، نويسنده , , Eric Waarts، نويسنده , , Berend Wierenga، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Announcements , Market signals , DRAM , competition , new products
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management