Title of article :
New product announcements as market signals: A content analysis in the DRAM chip industry
Author/Authors :
Wybe T. Popma، نويسنده , , Eric Waarts، نويسنده , , Berend Wierenga، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Pages :
11
From page :
225
To page :
235
Keywords :
Announcements , Market signals , DRAM , competition , new products
Journal title :
Industrial Marketing Management
Serial Year :
2006
Journal title :
Industrial Marketing Management
Record number :
255313
Link To Document :
بازگشت