مرکز منطقه ای اطلاع رساني علوم و فناوري - National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

Title of article :

National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand

Author/Authors :

Tony C. Garrett، نويسنده , , David H. Buisson، نويسنده , , Chee Meng Yap، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

293

To page :

307

Keywords :

National culture , new product development , Integration , Integration mechanis

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255318

Link To Document :