Title of article
National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
Author/Authors
Tony C. Garrett، نويسنده , , David H. Buisson، نويسنده , , Chee Meng Yap، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
15
From page
293
To page
307
Keywords
National culture , new product development , Integration , Integration mechanis
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255318
Link To Document