Title of article
Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms
Author/Authors
Michael B. Beverland، نويسنده , , Michael T. Ewing، نويسنده , , Margaret Jekanyika Matanda، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
11
From page
383
To page
393
Keywords
Market orientation , CHINA , B2B , NPD , Multiple cases
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255325
Link To Document