Title of article :
Strategic business marketing developments in the New Europe: Retrospect and prospect
Author/Authors :
Matti Aistrich، نويسنده , , Massoud M. Saghafi، نويسنده , , Don Sciglimpaglia، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Longitudinal research , European Union , Marketing environment , Marketing Strategy , Marketing mix
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
