مرکز منطقه ای اطلاع رساني علوم و فناوري - Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions

Title of article :

Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions

Author/Authors :

Ian Alam، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

468

To page :

480

Keywords :

Service innovation , Fuzzy front-end , Qualitative research , Customer interaction

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255333

Link To Document :