• Title of article

    Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions

  • Author/Authors

    Ian Alam، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    13
  • From page
    468
  • To page
    480
  • Keywords
    Service innovation , Fuzzy front-end , Qualitative research , Customer interaction
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2006
  • Journal title
    Industrial Marketing Management
  • Record number

    255333

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255333