AN ANALYSIS OF WILLINGNESS TO PAY FOR BETTER SOLID WASTE MANAGEMENT SERVICES IN URBAN AREAS OF DISTRICT PESHAWAR

Growing quantity of solid waste is one of the most important environmental hazards prevailing in developing countries. It is difficult for the government in developing countries like Pakistan to rectify it properly due to scarcity of resources. Public awareness and their monetary contribution can help government to overcome the menace of solid waste. This study was undertaken to quantify public willingness to pay and find its determinants. This paper is based on household survey conducted in urban areas of district Peshawar in September-October 2008. Important results were obtained indicating that 49 percent of the sample HHs were willing to pay for better solid waste management (SWM) services. Interestingly, 53 percent of respondents were found satisfied with the existing SWM services. The results further show HH size, Income of HH and Higher education as important determinants of HH’s willingness to pay for better SWM services.TMA and HH were found the vital parities to be contacted for better SWM services