Title of article
Relationship equity and switching behavior in the adoption of new telecommunication services
Author/Authors
Brian Low، نويسنده , , Wesley J. Johnston، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
14
From page
676
To page
689
Keywords
Relationship equity , New telecommunication services , Key account management
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255350
Link To Document