Title of article :
Managing customer profitability in a competitive market by continuous data mining
Author/Authors :
Hsiao-Fan Wang، نويسنده , , Wei-Kuo Hong، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Customer lifetime value , Customer profitability management , Data mining , Customer relationship management
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
