Title of article :
Marketing competencies and the sources of customer value in business marke
Author/Authors :
Francesca Golfetto، نويسنده , , Michael Gibbert، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Successful relationships , Relationship portfolio models , Problematic relationships
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
