Title of article
Marketing competencies and the sources of customer value in business marke
Author/Authors
Francesca Golfetto، نويسنده , , Michael Gibbert، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
9
From page
904
To page
912
Keywords
Successful relationships , Relationship portfolio models , Problematic relationships
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255369
Link To Document