Title of article
Role of competences in creating customer value : A value -creation logic approach
Author/Authors
Kristian M?ller، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
12
From page
913
To page
924
Keywords
Competencies , Customer value , Supplier value creation potential , competence-based marketing , Resource-based view , Market-based assets
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255370
Link To Document