MARKETING OF APPLE IN NORTHERN BALOCHISTAN

The survey was launched to determine the apple marketing margins of major apple varieties in two common marketing channels. These are: Producer led marketing and Pre-harvest-contactor-led marketing system. Marketing margin in apple is very high. The price received by the farmers is low. Similarly, price transmission from consumers to producers is low and hence the condition is not conducive to expand the agribusiness. The producers’ share in distributive marketing margins for Tor Kulu (Red Delicious), Shin Kulu (Golden Delicious), Amri, Mashadi, Kashmiri and Kaja apple varieties were 24, 24, 19, 20, 19 and 31 %, respectively. In case of pre-harvestcontractor- led marketing whereas 33, 30, 27, 28, 25 and 43 % in producer-led marketing respectively. The aggregate marketing margins for all apple varieties was 73%, which shows that producers are receiving 27 % and the remaining price paid by the consumers is going to different marketing intermediaries.