Title of article
Building competences for new customer value creation: An exploratory study
Author/Authors
Liselore Berghman، نويسنده , , Paul Matthyssens، نويسنده , , Koen Vandenbempt، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
13
From page
961
To page
973
Keywords
Competence transfer , competence-based marketing , Cooperative relationships , Sourcing
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255374
Link To Document