Title of article
Developing marketing capabilities for customer value creation through Marketing–Sales integration
Author/Authors
Paolo Gue nzi، نويسنده , , Gabriele Troilo، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
15
From page
974
To page
988
Keywords
Marketing competences , Market driving , Market orientation , Value innovation , Value creation
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255375
Link To Document