Title of article :
Developing marketing capabilities for customer value creation through Marketing–Sales integration
Author/Authors :
Paolo Gue nzi، نويسنده , , Gabriele Troilo، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Marketing competences , Market driving , Market orientation , Value innovation , Value creation
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
