Title of article :
Demand chain alignment competence — delivering value through product life cycle managemen
Author/Authors :
Uta Jüttner، نويسنده , , Janet Godsell، نويسنده , , Martin G. Christopher، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Pages :
13
From page :
989
To page :
1001
Keywords :
Marketing–Sales relationships , Interdepartmental integration , Marketing capabilities , Means–end theory , Laddering
Journal title :
Industrial Marketing Management
Serial Year :
2006
Journal title :
Industrial Marketing Management
Record number :
255376
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255376
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