Title of article :
Capabilities as marketable assets: A proposal for a functional categorizatio
Author/Authors :
Keith Blois، نويسنده , , Rafael Ramirez، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Sponsorship , relationship , Value , Competencies , Qualitative research
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
