Title of article
Communicating firm competencies: Marketing as different levels of translation
Author/Authors
Thomas Ritter، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
5
From page
1032
To page
1036
Keywords
Capabilities , Assets , Value creation
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255380
Link To Document