مرکز منطقه ای اطلاع رساني علوم و فناوري - Communicating firm competencies: Marketing as different levels of translation

Title of article :

Communicating firm competencies: Marketing as different levels of translation

Author/Authors :

Thomas Ritter، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

1032

To page :

1036

Keywords :

Capabilities , Assets , Value creation

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255380

Link To Document :