Title of article :
Special issue : Multi-Channel Strategy in B2B Markets Vol 36 No 1 (Janua
Author/Authors :
Peter J. LaPlaca، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Competence , Marketing , communication , Customer relationship , Market orientation
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management