Title of article :
From catalog to Web: B2B multi-channel marketing strategy
Author/Authors :
Bill Merrilees، نويسنده , , Tino Fenech، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
6
From page :
44
To page :
49
Keywords :
Channel integration , Market orientation , Qualitative research methods , Channel conflict , Multi-channel distribution , Life cycle stage , Case Studies
Journal title :
Industrial Marketing Management
Serial Year :
2007
Journal title :
Industrial Marketing Management
Record number :
255386
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255386
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