مرکز منطقه ای اطلاع رساني علوم و فناوري - Guanxi vs. relationship marketing: Exploring underlying differences

Title of article :

Guanxi vs. relationship marketing: Exploring underlying differences

Author/Authors :

Cheng Lu Wang، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

To page :

Keywords :

Third-party logistics , Logistics service , Firm performance , Organizational Learning , Relationship marketing

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255390

Link To Document :