Title of article :
Tying the pieces together: A normative framework for integrating sales and project operatio
Author/Authors :
Marjorie J. Cooper، نويسنده , , Charlene Spoede Budd، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Co-development , Project marketing , Marketing Strategy , Partnering , Business-to-business marketing , CONSTRUCTION INDUSTRY
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
