Title of article :
The influe nce of brand image and company reputation where manufacturers market to small firms: A customer value perspective
Author/Authors :
Anca E. Cretu، نويسنده , , Roderick J. Brodie، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Purchasing strategies , Buyer– supplier relationships , Power and interdependence , Purchasing portfolio approach , Kraljic matrix
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
