Title of article
Leveraging affiliations by marketing to and through associations
Author/Authors
Abhijit Roy، نويسنده , , Paul D. Berger، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
15
From page
270
To page
284
Keywords
Inter-organizational trust , Conceptualization , Operationalization , Measurement , Review
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255406
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