Title of article :
Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data
Author/Authors :
Nan Zhou، نويسنده , , Guijun Zhuang، نويسنده , , Leslie Sai-chung Yip، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Product development , Customer–supplier relationships , Network strategies , Case Studies
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
