• Title of article

    Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective

  • Author/Authors

    Li Ling-yee، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    11
  • From page
    360
  • To page
    370
  • Keywords
    organizational capabilities , innovation , Organizational Learning , Performance , Transformational leadership
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2007
  • Journal title
    Industrial Marketing Management
  • Record number

    255413

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255413