مرکز منطقه ای اطلاع رساني علوم و فناوري - Leadership, the buying center, and supply chain performance: A study of linked users, buyers, and suppliers

Title of article :

Leadership, the buying center, and supply chain performance: A study of linked users, buyers, and suppliers

Author/Authors :

G. Tomas M. Hult، نويسنده , , David J. Ketchen Jr.، نويسنده , , Brian R. Chabowski، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

393

To page :

403

Keywords :

Demand chain management , Marketing and supply chain management integration , Customer value creation

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255416

Link To Document :