Title of article
Beating the odds in the innovation arena: The role of market and technology signals classification and noise
Author/Authors
Mark A.A.M. Leenders، نويسنده , , Corné A.M. Voermans، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
10
From page
420
To page
429
Keywords
Academic publishing , Selling , Sales management , Content analysis
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255418
Link To Document