Title of article :
Implementing market orientation in industrial firms: A multiple case study
Author/Authors :
Michael B. Beverland، نويسنده , , Adam Lindgreen، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
13
From page :
430
To page :
442
Keywords :
innovation , Blockbusters , Success , Signal Detection Theory (SDT) , noise
Journal title :
Industrial Marketing Management
Serial Year :
2007
Journal title :
Industrial Marketing Management
Record number :
255419
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255419
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