مرکز منطقه ای اطلاع رساني علوم و فناوري - Are key account relationships different? Empirical results on supplier strategies and customer reactions

Title of article :

Are key account relationships different? Empirical results on supplier strategies and customer reactions

Author/Authors :

Bj?rn Sven Ivens، نويسنده , , Catherine Pardo، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

470

To page :

482

Keywords :

Vertical control , Information sharing , Environmental uncertainty

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255422

Link To Document :