Title of article
Are key account relationships different? Empirical results on supplier strategies and customer reactions
Author/Authors
Bj?rn Sven Ivens، نويسنده , , Catherine Pardo، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
470
To page
482
Keywords
Vertical control , Information sharing , Environmental uncertainty
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255422
Link To Document