Title of article :
Technological capability, social capital and the launch strategy for innovative products
Author/Authors :
Ming-Hung Hsieh، نويسنده , , Kue n-Hung Tsai، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Buyer behavior , Buyer animosity , Nuclear tests , B2B markets , Entry mode
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
