Market Marginal Analysis of the Peas Production in Hazara Division Khyber Pakhtunkhwa, Pakistan

The present study was conducted to examine the Peas production as well as their related promotingrehearses, categorize the scenario of socio-economic, methodical and marketing restraints faced by thefarmers in augmenting and stimulating export of the country. The pea’s cultivators and also market agentswere quizzed by using structured questionnaires in two related districts that is Haripur and Mansehra in theyear 2013-14. The data were analyzed by using SPSS Package version 22 for calculating marketing marginalanalysis and cross-tabulation were also been employed. The studied statistics of the land size of chosen pea’sfarmers fluctuated amongst 0.878 to 31.26 acres having mean of 4.524 acres. Moreover, maximum merchantsand Beoparis credited the output of peas from the farmers directly from the local market that is Mansehraand Haripur. It is worthwhile to mention that the public sale arrangement was not totally available in the localmarkets. Furthermore, the 68 percent in district Mansehra while, in the Haripur 46 percent farmers tradedthe pea’s output in the local markets. The left over peas output in both the selected districts were offered forsale in the regional markets that is Rawalpindi and Peshawar markets. The 82 percent of the peas producersavailed the price discrepancy at different stage, and the remaining of 18 percent have not gained profit fromtheir prevailing price deviation, as at premature stage the pea’s producers sold their output. The farmers cangot maximum share that is 68 percent of the user’s rupee tracked by the traders. The results showed thatthe seller got up to 23 percent having an average of about 18 percent of the buyer’s rupee in the entire spell,and as well as the dealers can get a minimum share. The farmer can get 100 percent while the seller can getonly 17.5 percent share in the marketing of peas production, comparatively high than the other markets.