Title of article :
Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Author/Authors :
Manak C. Gupta، نويسنده , , C. Anthony Di Benedetto، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Sales performance , Personal selling , Salespeople , Sales management
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
