Outcomes of service encounter quality in a business-to-business context

Chanaka Jayawardhena، نويسنده , , Anne L. Souchon، نويسنده , , Andrew M. Farrell، نويسنده , , Kate Glanville، نويسنده ,

روزنامه با شماره پیاپی سال 2007

14

575

588

Customer relationship management (CRM) , Customer-centric marketing (CCM) , Information retrieval , Sales management , Supervision of salespeople , Training of salespeople

Industrial Marketing Management

2007

Industrial Marketing Management

255431