Sales channel integration after mergers and acquisitions: A methodological approach for avoiding common pitfalls

Robert W. Palmatier، نويسنده , , C. Fred Miao، نويسنده , , Eric Fang، نويسنده ,

روزنامه با شماره پیاپی سال 2007

15

589

603

Business-to-business , professional services , Service encounter quality , Customer satisfaction , Service Quality , Loyalty

Industrial Marketing Management

2007

Industrial Marketing Management

255432