مرکز منطقه ای اطلاع رساني علوم و فناوري - Developing the organizationʹs sensemaking capability: Precursor to an adaptive strategic marketing response

Title of article :

Developing the organizationʹs sensemaking capability: Precursor to an adaptive strategic marketing response

Author/Authors :

Stern Neill، نويسنده , , Daryl McKee، نويسنده , , Gregory M. Rose، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

731

To page :

744

Keywords :

Business to business , Personal relationships , professional services

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255443

Link To Document :