• Title of article

    Customer accounting and customer profitability analysis for the order handling industry—A managerial accounting approach

  • Author/Authors

    ?yvind Helgesen، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    13
  • From page
    757
  • To page
    769
  • Keywords
    marketing strategy , organizational capabilities , Sensemaking , Performance
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2007
  • Journal title
    Industrial Marketing Management
  • Record number

    255445

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255445