Title of article :
Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network
Author/Authors :
H. Wilson، نويسنده , , M. Clark، نويسنده , , B. Smith، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
knowledge workers , User evaluations , Buying center , Supply chain , Conseque nces
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
