Title of article
Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network
Author/Authors
H. Wilson، نويسنده , , M. Clark، نويسنده , , B. Smith، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
14
From page
770
To page
783
Keywords
knowledge workers , User evaluations , Buying center , Supply chain , Conseque nces
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255446
Link To Document