مرکز منطقه ای اطلاع رساني علوم و فناوري - Effects of personalization and envelope color on response rate, speed and quality among a business

Title of article :

Effects of personalization and envelope color on response rate, speed and quality among a business

Author/Authors :

Mairead McCoy، نويسنده , , Owen Hargie، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

799

To page :

809

Keywords :

CRM , Project justification , change management , project management , Case Studies

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255448

Link To Document :