Title of article
Measuring and managing customer relationship risk in business markets
Author/Authors
Lynette Ryals، نويسنده , , Simon Knox، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
11
From page
823
To page
833
Keywords
personalization , Envelope color , Response rate , speed and quality , Mail survey
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255450
Link To Document