Title of article :
Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
Author/Authors :
Steven H. Seggie، نويسنده , , Erin Cavusgil، نويسنده , , Steven E. Phelan، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
8
From page :
834
To page :
841
Keywords :
Customer value change , Industrial segmentation , Changing needs , Segment instability
Journal title :
Industrial Marketing Management
Serial Year :
2007
Journal title :
Industrial Marketing Management
Record number :
255451
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255451
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