Title of article
Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
Author/Authors
Steven H. Seggie، نويسنده , , Erin Cavusgil، نويسنده , , Steven E. Phelan، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
8
From page
834
To page
841
Keywords
Customer value change , Industrial segmentation , Changing needs , Segment instability
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255451
Link To Document