• Title of article

    Category reviews as market-shaping events

  • Author/Authors

    Frank Azimont، نويسنده , , Luis Araujo، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    12
  • From page
    849
  • To page
    860
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2007
  • Journal title
    Industrial Marketing Management
  • Record number

    255454